VW ventures into Alor Setar

Residents of Alor Setar now have the convenience of purchasing a Volkswagen vehicle from 9am to 6pm daily or servicing their car from Sunday to Friday from 9am to 6pm right at their door step with the opening of the Volkswagen Alor Setar 3S Centre.

The new 3S centre will be operated by Lee Motors Autohaus Sdn Bhd who invested a total of RM18 million into the 35,352 sq ft centre. The structure is capable of housing 11 car displays and a customer lounge with Wi-Fi connection and café, along with a service bay that allows up to eight cars to be serviced by 15 experienced technicians.

Other than that, the structure is also equipped with cargo lifts, diagnostics tools that have been approved by Volkswagen Germany. One of the coolest equipment in the centre is the installation of a special CCTV system that will broadcast what is happening in the service bay to the customer lounge to allow customers to watch their cars getting the TLC in comfort.
Mr Armin Keller, Managing Director of Volkswagen Group Malaysia said “This is the fifth showroom launched this year – and this time for our customers in the northern region. Lee Motors’ growth and rapid expansion plans are in line with our plans of boosting infrastructure. Lee Motors expansion in the Northern Region will make our brand accessible as well as enhance the ownership experience for our customer in that region. Congratulations Lee Motors Autohaus on today’s launch and thank you for your commitment to the brand”.  

Mr Eugene Lee, Directors & Dealer Principal of Lee Motors Autohaus said, “Lee Motors Autohaus began our partnership with Volkswagen only recently in 2014 in Jitra, Kedah and we are continuously expanding. Our tagline is ‘Trusted for Generations’ and we, together with Volkswagen Malaysia are fully committed to our business and in ensuring our customers trusts us and keep coming back. With the launch of this outlet, we will work toward enhancing the overall ownership experience of our customers here in the northern region”.

Located in the heart of Alor Setar’s main business and heritage district, VW Malaysia hopes that the opening of the Volkswagen Alor Setar 3S Centre would cater and support growth and after sales in the northern region and serve customers from Alor Setar, Jitra, Changloon, Arau, Kangar and Sungai Petani.
Jerrica Leong