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Mini’s #GoWithYourGuts campaign


Mini Malaysia presents a whole new campaign to go with their soon to be launched Mini Clubman. Mini is all ready to launch their new station wagon and they’re planning something big!

The #GoWithYourGuts campaign is about the first impression or reaction to a stimulus, the pure and not learned reaction to anything around you. Hence the phrase Go With Your Gut, Going with your instinct.
First in a chain of teasers is a video of John O, Hit Chaser and lead singer of Paperplane Pursuit, who followed his passion in music and making his dream a reality! Check out the video here:


Jerrica Leong

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