Jaguar continues to tease us with the XE with their FEEL XE campaign. By Jerrica Leong
Jaguar is making the launch of the new XE a huge ordeal indeed. Not only did they take over Earl’s Court for the world premiere, they even collaborated with singer-songwriter Emeli Sande to create the song “Feels Like”.
Jaguar has now joined forces with leading British designer Stella McCartney for the next phase of the FEEL XE campaign as the roll-out of the new Jaguar XE continues. Both Stella McCartney and Jaguar represents the best of British design and shares an expression to modernity, performance and innovation in British design. This partnership is the ideal dream team to showcase the best of British Design.
As Stella McCartney gears up for Paris Fashion Week show, Jaguar is preparing to launch the entire XE range at the Paris Motor Show, from the exceptionally efficient 99g/km E-Performance model to the thrilling 250km/h supercharged S.
The two British luxury brands have created the FEEL XE Experience. The Experience features a fleet of Stella McCartney inspired Jaguars draped with her Superhero print from her Spring 2015 collection. The cars will take to the streets of Paris on Monday 29 September, in other words, on the day of the McCartney’s Fashion Show!
Paris is the only city in the world that would get a taste of the Jaguar Superheroes on its streets! This mix of fashion on cars will start a trend for all fashion designers to start draping designs on metal!