Looks like the luxury SUV market will soon be shifting towards PHEVs as BMW is looking to launch a PHEV of their own. The Volvo XC90 will soon be joined in the Plug-in Hybrid realm as BMW is ready to introduce the X5 xDrive 40e.
Imagine that, the awesome BMW TwinPower Turbo engine combined to a highly efficient motor. We have high expectations that the X5 will produce tons of thrills with exceptional efficiency.
Just like the Mini Clubman, BMW has started a campaign to build up the anticipation for their first PHEV to arrive in Malaysia. The #ElectricDrivingPleasure is a campaign that highlights the Malaysians that are making a difference through innovation, ideas and solutions.
The start of the campaign features Dr Rajiv Bhanot, a medical doctor / social entrepreneur and humanitarian. Dr Bhanot is taking on the challenge to end water poverty in the country with an aim to extend to the world. His H2O Saver is a nanotechnology based innovation transforms water from natural sources into water safe enough for drinking.
Dr Bhanot’s story will be told by BMW Shorties competition finalist Gordon Ling Fu Chur. See the first of the short film from the #ElectricDrivingPleasure campaign at their microsite
. Jerrica Leong